I know what you’re thinking. “Flowers? Really? Didn’t he just write about shooting football?”
As a matter of fact, I did. I shoot lots of different things– a
statement which frustrates the hell out of business mentors and advisers
who like to talk about branding, creating your niche, and attracting
the right kind of client. And they’re right. After all, clients want
to know that you do precisely what they need you to do seven days a week
and twice on Sunday. Makes sense. But I was a lawyer for fourteen
years. Photography was my hobby for a long time before I ever even
thought of trading in my briefcase for a camera bag ten years ago. So,
yes. We’re going to talk about photographing flowers– in many ways the
ideal subject. Flowers are pretty, but they don’t require a hair and
makeup team on set. They are neither moody nor volatile, and never cop
an attitude. They don’t require a specific brand of expensive water
secretly bottled straight from a hidden stream in Madagascar, and they
are never late for a shoot. Never.
But seriously. I love shooting flowers. My wife is actually
convinced that I buy them for myself and not her anymore. She’s
(mostly) wrong, but I do take advantage of them while I can. As with so
much of what we do in photography, there are at least two ways of going
about this– ridiculously expensive or affordable. Guess which way
we’re going.
IT’S NOT AS EASY AT IT LOOKS
“How can it not be as easy as it looks?” you’re asking. They just
stand there perfectly still. Get them near the light, push the button,
we’re done, right? Not so fast. While I would never (EVER)
presume to improve upon his wisdom, my own personal addendum to this
guideline is, “But if you’re not going to stand in front of more
interesting stuff, at least pick a more interesting angle.” Six of us
can stand around in a circle over the same flower, shoot straight down
at it, and end up with six almost identical photos. Boring, right? Of
course it is. If you are going to stand an average distance from
something, shooting it at an average angle with average camera settings,
you are going to get average photos. Personally, I’d rather not settle
for average. So get down low. Shoot across it. Shoot under it. I
actually really like photographing flowers from behind. It’s not a
mortal sin if you take that straight-down-the-middle shot. No long arm
of a photography god is going to descend from the heavens and snatch
your camera away. But promise me that once you take that
straight-down-the-middle shot and get it out of your system, you’ll get
down on your knees, or into a chair, or on your back, or anywhere else
you need to be in order to achieve that interesting angle.
THE GEAR
You’ll see some macro photographers really go all out on these
images. While a really good macro lens or a tripod with an inverted
center column can help create some truly stunning images, they aren’t
always necessary. Regular zooms can serve you just as well. Every
photo in this article was taken hand-held with one of three lenses:
Nikon 24-70mm f/2.8, Nikon 18-70mm f/3.5-4.5 (GASP! A kit lens!), or my
iPhone. Never underestimate the value of a tripod for this kind of
work. I don’t often use one because I tend to have pretty steady hands,
but having a tripod on hand is never a bad thing. Nature tends to
provide some pretty great backgrounds, but isolating a single flower on a
black or white background can often make for some very compelling
images. A yard or two of black velvet from a fabric store or a
poster-size piece of white foam core from an office supply store are
simple, effective, and very budget-friendly options for getting that
high-contrast look, indoors or out. You could waste a lot of time
creating these backgrounds in Photoshop, by why would you when the
in-camera solution is so much easier? The last piece of gear you’ll
find useful is very high-tech. A spray bottle with water will let you
fake that just-rained-on look. Just make sure it’s set to a fine mist,
rather than a full spray.
START SHOOTING
As with any photo, finding the right angle only gets you halfway
there. Don’t forget everything you know about composition. The usual
considerations– Rule of Thirds, negative space, balance, etc.– all still
come into play. One of the advantages of a regular zoom lens over a
macro is that by filling the frame with your flower subject, it becomes
that much easier to blur out your background. Start by focusing on one
particular flower or a small cluster of flowers in the arrangement. As
you lock focus you will see the depth-of-field effect in your
viewfinder. Make sure that you don’t overdo it on the DOF. Depending
on your composition and camera settings, you could easily blur out your
foreground. Start with your widest aperture. but make sure you try
several different combinations of aperture and shutter speed. Your
model is not going to get bored and give you a hard time. Take
advantage of this chance to achieve the look you want. Remember that
sometimes the whole is not always as interesting as its individual
parts. Focus in on details and textures. Make it interesting.
HOW AND WHEN TO LIGHT IT — INDOORS AND OUT
Ultimately, diffused natural light is always at the top of my wish
list. Direct sunlight is going to blow out the subtleties and textures
you’re trying so hard to capture. As with all indoor lighting, time is
less of an obstacle than when you shoot outside. Outdoor light doesn’t
care if you are photographing flowers, portraits, or a football game.
Light is light and its properties don’t change. Just like we get the
best portrait and landscape light right after the sun comes up and just
before it goes down, the same goes for flowers. We really want that
soft, beautiful light to enhance these images, not overpower them. For
that, nothing beats an overcast or cloudy day– Mother Nature’s very own
soft box. For inside, use the biggest window you can find. The
side-lighting it provides will add more dimension than flat lighting
from above the flower. Whatever you do, experiment with your light.
Pay attention to where it falls and the shadows it creates. You can
also be sure that patience and time spent here will dramatically benefit
your portrait work as well.
TAMING THE WIND
As much as I try to never take my camera out of Manual mode, an
argument can be made that exposure modes are there for a reason. This
would be one of those. When shooting outside, even the slightest breeze
can give you fits. Try switching you camera into shutter priority mode
and dial in a shutter speed of 1/250 or faster. The fast shutter speed
should negate the effects of the breeze. I’m not a huge fan of
exposure modes and relinquishing control of my settings (one reason why
we’re not talking about your camera’s macro setting in this article),
but this is a simple and effective way to remove one of the obstacles in
your path.
POST PROCESSING
My philosophy on editing these images is the same as my approach to portraits. If you read my post on Basic Skin Smoothing in Photoshop,
you know that when people look at my photos I want them to say, “That’s
a beautiful ....not “Wow, nice editing.” A slight levels
adjustment and contrast bump should really be all they need. Anything
much stronger than that is going to come dangerously close to wiping out
the texture and any of the natural feel to the overall image.
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